The challenge
Connect acquisition, creative production and the store experience for a fragrance business.
Luxury fragrance · Dubai
GENTSHUB
Bringing campaigns, creative and commerce into one workflow.
PROJECT GALLERY
Select a screen to explore
the complete interface.
The story behind the project
FROM FIRST IMPRESSION TO THE STORE
The work connected paid acquisition with the creative and tracking behind it, so the customer saw a consistent route from campaign to store.
My role
Full-funnel digital growth, paid campaigns, creative production, influencer partnerships and tracking.
The approach
Managed campaigns across Meta, TikTok, Snapchat and Google, supported by creative production, influencer partnerships and tracking. Kept campaign activity connected to the storefront and customer journey.
The outcome
Paid media, creative and tracking organised around the same commerce journey.
Meta AdsWooCommerceCROCreative